This paper sets out key aspects to consider in developing an agent banking strategy. It explores how expectations for agent banking are set, and how the strategy for agent banking must align with the financial institutions’ own strategy. It details how financial institutions makes money from agent banking by considering volume and value drivers alongside a range of strategies to build the agent network. After agent banking is launched, it must continue to evolve through new products, strategic partnerships and supporting new use cases. Whilst rural areas are especially challenging for agent banking many locations can successfully reached through careful design and implementation.
Once the initial strategy has been prepared financial projections must be created to present the potential direct and indirect financial impacts of agent banking. The study outlines the desirable characteristics of agent banking financial models, including sensitivity analysis, scenario analysis, and new products. The indirect benefits of agent banking are explored. Lastly, the context of agent banking as part of digital transformation is given