The objective was to expand micro insurance to an additional 1.5 million people. Even though concerted efforts were taken to promote insurance products by the working group, the sector has failed to create great impact in PNG. An insurance awareness campaign to promote inclusive insurance in PNG was organised. The campaign “Get Insured, Rest assured”, was aimed at creating awareness and popularizing insurance in PNG. A pilot program for mobile based micro insurance was trialed but suffered a major setback following the disagreement between the channel provider and the insurance product provider.
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