The Centre for Excellence in Financial Inclusion (CEFI) has unveiled an awareness campaign in the form of wrapping its 15-seater bus aimed at promoting financial inclusion, with a strong focus on encouraging savings among citizens in the Nations Capital and Central Province.
The bus, now adorned with vibrant imagery and impactful messaging, carries the central theme, “Save Now For a Better Tomorrow”, alongside supporting slogans such as “Learn About Money – Build Your Future”, “Open an Account, Secure Your Future”, “Start Using CellMoni Wallet, Internet and Mobile Banking Today”, and “Financial Inclusion For Every Papua New Guinean”.
These messages are complemented by strong visuals from CEFI’s financial literacy training programmes and Young Mind Savings Awareness Campaigns, reflecting the organization’s mission to ensure all citizens can access and benefit from financial services.
In addition to its visual appeal, the bus incorporates interactive features designed to connect the public with CEFI’s services. QR codes displayed on the vehicle provide direct access to the CEFI website, while contact details, including phone numbers, email, and social media platforms such as Facebook, LinkedIn, WhatsApp, Instagram, YouTube and TikTok, are prominently showcased for public engagement.
CEFI Acting Executive Director, Peter Samuel, who initiated the concept, said the initiative is intended to expand outreach and strengthen financial literacy in Port Moresby which CEFI is head quartered and Central Province.
“We want Papua New Guineans to be educated and be aware of financial inclusion, and painting the bus with our key messages on savings accompanied by powerful images will play a part when they see it around the streets of Port Moresby which may impact them positively,” Mr Samuel said.
“We believe that the images and the key messages painted on the bus will tell their own story and encourage more people to be better informed about savings and what it means to use money wisely,” he added.
Mr Samuel noted that the initiative aligns well with upcoming savings awareness campaigns in Port Moresby and Central province, particularly during outreach visits to schools.
Ends.
Image Caption: A vibrant CEFI outreach bus, wrapped in eye-catching visuals and compelling messages, promoting financial inclusion and encouraging a culture of savings among communities in the National Capital and Central Province.
About CEFI
CEFI was established under the Association Incorporation Act and officially launched on the 24th of April 2013. CEFI was endorsed by PNG’s National Executive Council (NEC) as the industry apex organization for coordinating, advocating and moniotoring all financial inclusion activities in PNG.
CEFI’s vision, mission and values focus on financial inclusion and literacy, poverty elimination and the promotion of vibrant financial institutional operation in Papua New Guinea.
Visit our website – www.thecefi.org
Media Contact:
Mr. Leslie Omaro
Communication Officer
Phone: 7464 5678
Email: lomaro@thecefi.org
