The Centre for Excellence in Financial Inclusion launched its new revamped website on Wednesday July 12 marking a very important milestone for the organization’s marketing and communication. The new CEFI website can be found at https://www.thecefi.org/
CEFI Executive Director Mr. Garima Tongia after launching the new CEFI website emphasized on the importance of a website saying it is the main tool of communication, marketing and awareness in organizations.
“A revamped, revitalized and brand website is very important for CEFI because it will educate people who want to know more about CEFI and also do business with us,” Mr. Tongia said.
“At CEFI we realize the importance of having a website that is simple, efficient, user friendly and incorporating key features of style and must remain modern and current,” he added.
“It took us three years to finally complete the project and thank you SNS Tech for your patience with us and for finally delivering our new website.”
Mr. Jacob Segodi from SNS Tech, who gave a brief on the overall project, thanked CEFI for engaging SNS Tech to develop CEFI’s website adding they were happy that the project was a success and will continue to work with CEFI on the website.
The Executive Director highlighted other important cutting edge technology projects also that CEFI is currently undertaking and promoting on its website apart from its other core functions.
Some of these projects include, Business Link Pacific, Ledger Pal Application, Market for Village Farmers project, Inclusive Green Finance Project and the World Bank on Child Nutrition programme.
“These are some of the projects CEFI is involved in that people don’t know about that is why a new improved and reinvigorate website is important to market and communicate these projects,” he said.
“We will continue to update from time to time to reflect the changes that are happening and I’m certain SNS Tech will be happy to work with us,” Mr. Tongia said.
The CEFI website has undergone a number of developments and the current website is built on WordPress platform and page builder application.
Discussions on redeveloping and revamping the CEFI website started in 2021 while diagnostic work started in 2022 around reviewing of website pages by CEFI managers and the Executive Director, which cumulated into the signing of a service agreement between CEFI and website developer SNS Tech in 2023 and start of the project.
The focus of the project was on website revamp, redesigning and search engine optimization.
The CEFI Website team undertook two separate trainings delivered by SNS Tech to administer the front end of the website.